The iconic tree-shaped air freshener is known as Little Trees in Europe, but the story starts in the USA and it is from there that the air freshener took over the world.
In 1952, a milk truck driver in northern New York complained to Julius Sämann about the smell of spilled milk. To address this issue, Julius combined exceptional fragrances with specialized blotter material and invented the first car air freshener. He gave it the shape of an abstract evergreen tree in honour of his years extracting aromatic oils in Canada’s pine forests.
Today the Little Tree range is famous the world over, and its two most popular and enduring fragrances are the New Car and Black Ice varieties
